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Social Media in the M.B.A. Classroom

April 22, 2011

Author, Stacey Blackman, who owns an MBA admissions consulting company, offers an interesting perspective on the emerging role of social media in business schools.

I’ve pulled out several quotes that I found interesting:

“But familiarity with the various forms of social media communication is no longer enough; graduates have to be able to transfer this experience into the commercial landscape. Such knowledge may provide an all-important edge when the time comes to parlay your M.B.A. into a job offer.”


“Several elite business schools in the U.S. and abroad have added courses relating to social media over the past year, and the move couldn’t come fast enough. As an editorial writer in the Financial Times puts it, business schools that don’t recognize the ubiquity of new technology risk lagging behind not only the students they aim to teach but also the recruiters who come to these schools in search of M.B.A.s.”

Blackman describes several MBA programs who have begun offering courses on social media such as: Columbia Business School, Harvard’s Business School and the Stanford Graduate School of  Business.  One of the things you’ll notice when entering the websites of these schools is the use of a variety of media: videos, pictures, social media sharing and etc. I really liked the look and feel of these sites as it’s clear they aim to engage the user in multiple ways.

Blackman ends her piece with the following advice:

“Now that business schools have added courses in social media to their curricula, you can bet the folks working in M.B.A. admissions are equally savvy in this area. It has become commonplace for review committees to log on to Google, Facebook, or Twitter to research a candidate before handing out a coveted invitation to interview.

My advice to clients? Honestly evaluate your profile. Think about whether you’d want one of your grandparents to see the content you’ve got on there, or the individual who’s writing your letter of recommendation. If it doesn’t pass that test, then you need to get rid of it. If something is on the Internet, you should assume it is fully public. Even with new friend and privacy settings in place, you should simply remove any incriminating photos or comments, and untag yourself from questionable photos posted by others. Disregard this warning and you may jeopardize your chances at getting into the b-school of your dreams.” More…

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