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Digital Storytelling: 30+ Social Tools to Create Sharable, Memorable Stories

August 16, 2011

If you’re interested in using social media to tell the story of your business or organization, consider reading this short article by  Heather Whaling and then taking a look at all the resources she provides for developing a social media campaign that will make a difference for your endeavors.

Here’s a bit of the article and some links to pique your interest:

How often do we see companies leverage social media for generic asks: “Follow us on Twitter,” “Support our cause,” “Like us on Facebook.” But, why? How does having Brand X in my online world benefit me?

One core tenant of effective public relations is storytelling — getting beyond facts and figures to communicate value, impact, need. Social media isn’t just about amassing a large network. Rather, this idea of “humanizing” a brand can spark meaningful action.

Instead of simply asking someone to connect online, organizations should use social media to convey meaning and context…More

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